I don't know this company, but it's a pretty cool thing they're doing.
Shoot as many bad ones as you can because that is how you will get to the good ones. Learn from the mistakes. Believe me, I shoot way more bad ones then good ones, it's just part of the process.
I'll leave you with an image that gives you a warm feeling.
Shot this a few days ago for my commercial portfolio. It was a ton of work but very fun!
I am thinking about taking this whole blog thing and making it really something, because right now, it's self serving and a place where nothing really happens.
So.....I am thinking of starting a place where photographers, amateurs or pros can post about making a difference. Details are in the works.